BIBA India Fashion Marketing Strategy - Indian Ethnic Brand

How did the campaign #ChangeIsBeautiful really disrupt the fashion industry ? What were the key insights behind the campaign & the marketing goals? What is

Biba Brand Study

Shifali Singh on LinkedIn: Join us as we grow our dominance in the Indian ethnic wear category . If…

Fortune India: Business News, Strategy, Finance and Corporate Insight

Ethnic Wear - Shop Online Indian Ethnic Wear for Women & Girls

Jagged With Jasravee : Cutting-Edge Marketing

Biba's Digital Marketing Strategies : A Detailed case study

Jagged With Jasravee : Cutting-Edge Marketing

Biba Ethnic Wear- The New range For Festive Special

Sebi Puts Biba Fashion IPO in 'Abeyance' - Indian Retailer

New Business: Publicis India Wins Creative Mandate of BIBA, India's Leading Ethnic Fashion Brand for Women - adobo Magazine Online

Biba Ethnic Wear- The New range For Festive Special

Biba's upcoming collections includes trendy outfits with ethnicwear