E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355

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On August 29, E.L.F. Beauty revealed its definitive agreement to acquire Naturium, a skin- and body-care brand known for its TikTok-viral body washes.

E.L.F. Beauty to buy skin care brand Naturium for $355M

Naturium Joins the e.l.f. Beauty Family

Why Elf Beauty bought Naturium

Briefing: Elf Beauty Acquires Naturium For $355 Million — The

E.l.f. Beauty Acquires Naturium for $355 Million

Lifestyle, Travel & Technology Trends, Page 246

Viral 'dupes' make E.L.F. the makeup brand of the moment

Okay, so e.l.f Beauty Bought Naturium — Here's What It Means

E.l.f. Beauty acquires US skincare brand Naturium in US$355

Why Elf Beauty bought Naturium

E.l.f. Beauty to acquire Naturium for $355M

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E.l.f. Buys Skincare Brand Naturium. CEO Says It's 'Growth on Top