Daily Crush: Diesel 'Hero Fit' Underwear Campaign

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Nicola Formichetti unveils his latest campaign for Diesel underwear

Diesel presents the Hero Fit, a new collection of men's underwear with a focus on form and comfort. From boxer briefs to classic briefs, each underwear is made in breathable, natural cotton fiber, and feature new contour-defining panels that enhance the front, and lifts and defines the back.

Diesel Hero Fit technology

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Daily Crush: Diesel 'Hero Fit' Underwear Campaign

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Daily Crush: Diesel 'Hero Fit' Underwear Campaign

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Daily Crush: Diesel 'Hero Fit' Underwear Campaign