22 Push-Ups for a Cause': Depicting the Moral Self via Social Media Campaign #Mission22
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Introduction In 2016, the online cause #Mission22 went viral on social media. Established to raise awareness about high suicide rates among US military veterans, the campaign involves users posting a video of themselves doing 22 push-ups for 22 days, and on some platforms, to donate and recruit others to do the same. Based on a ‘big data’ analysis of Twitter data
29656 PDFs Review articles in PHILOSOPHY OF TECHNOLOGY
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Shouting on social media? A borderscapes perspective on a contentious hashtag
22 Push-up Challenge raises awareness about veteran suicide
Shouting on social media? A borderscapes perspective on a contentious hashtag
22K Push-Up Challenge for Veteran Suicide Prevention - Campaign
22 Pushup Challenge