Campaign of the Week: Lululemon, Dupe Swap

Kudos @lululemon - genius markering installation and such a great way

Brand knockoffs: TikTok dupe culture can benefit without tarnishing brand value

Lululemon dupe swap last weekend in LA #lululemon #alignleggings #lul

Step into the climactic finale of lululemon's 'Get Into It' campaign with an innovative experiential pop-up, Align Legging Dupe Swap.

Grace Nicklas on LinkedIn: insane marketing strategy by Lululemon!! anyone who purchased the infamous…

Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should Duplicate

Step into the climactic finale of lululemon's 'Get Into It' campaign with an innovative experiential pop-up, Align Legging Dupe Swap.

Lululemon offers free Align leggings at first 'dupe swap

Lululemon tells consumers why the real thing is better than #dupes - PR Daily

Shop Lululemon's 'We Made Too Much' Sale Section

What if a brand asked you to exchange your dupes for original products?

From Lululemon to Birkenstock, Duplicate Styles Lure Holiday Shoppers

Liza Amlani on LinkedIn: #braintrust #retail #retailnews #lululemon #stores #dupes # #cx #tri