Bonds breaks its silence on backlash to 'woke' ad featuring non-binary model with a beard wearing a bikini

The iconic Australian underwear brand used two non-binary models with
The iconic Australian underwear brand used two non-binary models with 'they/them' pronouns to advertise its $18.99 'Retro Rib™ Seamless Tonal Hi Bikini' as part of its Pride 2024 range.

Don't learn': Bonds facing backlash for using non-binary model in bikini Sky News host Rita Panahi has blasted Bonds following their use of a non-binary model with a beard to showcase

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Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

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A model in a bra has got people riled and we don't understand why

Seafolly unveils female brand ambassador amid backlash over non-binary model