Our Most Viral Perfume & Body Mist Moments - Phlur

Ever since launching Missing Person in 2022, Phlur has become known for viral perfumes. As we welcome 2024, we reflect on each of our viral fragrances.
“Going viral” is a well-known phenomenon, yet the mystique deepens when a perfume manages to 'break the internet.' Unlike tangible items (think dresses or jackets with measurable dimensions and visible fabric), translating a fragrance into the digital realm is a nuanced undertaking. It requires compelling storytelling to elicit a visceral response, not unlike the experience of 'love at first smell.

The Best Fall Fragrances 2023 - Betches

These New $20 Body Mists Are So Cool (and Nostalgic)

The Best Winter Perfumes for the Holiday Season, According to

An Honest Review of Every Phlur Perfume From a Beauty Editor

14 Solar Scents To Get You Through Winter Days

Not Your Baby Eau de Parfum - PHLUR

20 top Phlur Perfume Singapore ideas in 2024

Our Most Viral Perfume & Body Mist Moments - Phlur

15 Best Body Mists That Will Charm Any Fragrance Lover

PHLUR Mood Ring Fragrance Review A Sweet Gummy Fragrance Treat

What kinda of magic did Phlur put in their vanilla skin body mist

Phlur

The best perfumes of the year awarded in the 'Oscars' of fragrance

hips.hearstapps.com/hmg-prod/images/wh-11-28-perfu