Authenticity: When Brands Stop Being Polite & Start Getting Real

We’re the first to admit it: the notion of brand authenticity is nothing new. Brands have been embracing genuineness and integrity for

Sustainability, Free Full-Text

Your authenticity is your brand's superpower.

How & Why Is It Important to Develop Brand Authenticity

How Can You be Authentic on Social Media?

Authenticity: How economics, evolution and technology drive us to deceive – and how we can fight back - Kindle edition by Sherwood, Alice. Politics & Social Sciences Kindle eBooks @ .

Building Trust Through Authenticity And Transparency - FasterCapital

How to Use Social Proof to Fuel Engagement and Sales

Memorabilia and Autographs — a how to guide on avoiding fakes, forgeries and counterfeits, by Mike Kaminski

BrandsGetReal: Social media & the evolution of transparency

Why Authenticity is Key to Building a Successful Brand