A FRAMEWORK OF BRAND ALLIANCE FORMATION

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Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

Validated research model Download Scientific Diagram

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

A FRAMEWORK OF BRAND ALLIANCE FORMATION

Co-branding and types of relationship within the fashion industry.

The relation among the main research constructs

Validated research model Download Scientific Diagram

A FRAMEWORK OF BRAND ALLIANCE FORMATION

Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places

Semantic map of the four conceptual clusters of Thematic Analysis of

The relation among the main research constructs